Photos & 2025 Program Retrospective
Curious what to expect during a Framed Industry Day? In 2025, the 4th edition of Forum Groningen's own animation film festival, Framed, took place. The Industry Day was a fantastic day full of curiosity, inspiration, and creativity. Guests included Sandro Cleuzo, Boris Hiestand, Blender, and Rachelle Joy Slingerland.
- Sandro Cleuzo: Sandro Cleuzo (1960) is a top animator who has witnessed all major developments in the animation industry up close. In his native Brazil, he started at the age of 15 as an animator of TV commercials. He then fought his way into Don Bluth Studios in Ireland and Disney Studios in Los Angeles. Cleuzo briefly had his own studio in Sao Paulo, but currently works as a freelancer for producers such as Dreamworks, Sony, Laika, Paramount, and Netflix.
- Boris Hiestand: Boris Hiestand is not only an animator and director, but also a voice actor. He is currently working on new animation projects in London. As an animator, Boris Hiestand worked on Guardians of the Galaxy, Angry Birds, Hotel Transylvania, and Harry Potter and the Order of the Phoenix, among others.
- Blender: Fiona Cohen is a producer and development manager at Blender. During Framed, she spoke about the history of the software, its current position, and expectations for the future. Blender is open-source animation software that enables users worldwide to create 3D animations. It is widely used in the animation industry and in the production of computer games.
- Rachelle Joy Slingerland: Rachelle is a visual development artist and character designer. She prefers spending her time in the fantasy worlds she creates rather than in our ‘real’ world. She also designs these worlds on commission, for example for television commercials such as those for Unox, Trekpleister, Etos, and ASN Bank. In doing so, she takes into account the message and the story that needs to be told. How does that work? She demonstrated this at the Industry Day.
