Framed Industry Day

Sandro Cleuzo (1960) is a top animator who has experienced all major developments in the animation industry up close. In his native Brazil, he started as an animator of TV commercials at the age of 15. He then fought his way into Don Bluth Studios in Ireland and Disney Studios in Los Angeles. Cleuzo briefly had his own studio in São Paulo, but today he works as a freelance artist for producers such as Dreamworks, Sony, Laika, Paramount and Netflix. Sandro is a 2D animator, but his talent is also regularly used in 3D projects like Ultraman: Rising (2024). He also worked on films such as Kung Fu Panda 4, Nimona, Angry Birds, Missing Link, The Emperors New Groove, Fantasia 2000 and Anastasia. In addition to being an animator, he also works as a character designer, storyboard artist and layout artist.

Boris Hiestand is not only an animator and director, but also a voice actor. Initially he only provided temporary voices for videos that he had to animate. But when clients preferred his voice over professional actors, a new talent was discovered! Since then, Hiestand has provided voices for computer games such as Overwatch, Assassins Creed: Valhalla and Ori and the Will of the Wisps, and for series such as Lego City and Dennis & Gnasher: Unleashed! He also directed 50 episodes for the latter series. As an animator, Boris Hiestand worked on Guardians of the Galaxy, Angy Birds, Hotel Transylvania and Harry Potter and the Order of the Phoenix. He is currently working on new animation projects in London.  

Fiona Cohen is a producer and development manager at Blender. She will update you on the history of the software, its current position, and expectations for the future. Blender is open source animation software that enables users worldwide to create 3D animations. It is widely used in the animation industry and during the production of computer games. Well-known examples of animated films made with Blender are: Next Gen (2018) and Flow (2024). The software is also used for special effects, for example in films such as Spiderman 2 (2004) and Everything Everywhere, All at Once (2022). 
The software is developed at the head office in Amsterdam. The Blender Studio is also located here, where short animated films are produced annually, such as Spring (2019) and Wing it! (2023).
 

Rachelle is a visual development artist and character designer. She prefers to spend her time in the fantasy worlds she creates rather than in our ‘real’ world. She also designs these worlds on commission, for instance for television commercials like those of Unox, Trekpleister, Etos and ASN bank. In doing so, she takes into account the message and the story that needs to be told. How does that work? You will find out in this talk. Rachelle grew up with animation films and illustrated books. This stimulated her imagination and her interest in storytelling. She does this as a freelancer from her studio in Rotterdam. Recently, she designed characters for the Dutch animated film Miss Moxy, which will run in cinemas next year.